Amplify your brand.
In an ever-growing digital age, customers crave genuine connection.
In an ever-growing digital age, customers crave genuine connection.
That’s why we help businesses engage customers through a human-first approach to marketing.
Using data analytics, market research and proven strategies to innovate and enhance customer experience, we help you create touch points and campaigns that are authentic, personal and engaging.
#empathynotego
#empathynotego
Marketing gets a bad rap. It can be heartless, soulless and quite honestly damaging. But we’re here to flip the script and remove ego from everything.
The world we want to live in is one where empathy takes the precedent over ego. That’s why we prefer to work with people and businesses with a clear purpose, provide quality products and services to their customers, and who understand impact.
What does quality mean? It means products and services that are not detrimental to people or the planet.
Our Mission
Our Mission
To help our clients connect with their customers, grow their businesses and bring their brands to life.*
Our Why
Our Why
It brings us a tremendous amount of joy and personal satisfaction to help people and businesses thrive.
Our Vision
Our Vision
As a “compassionate business” aka “soon-to-be certified social enterprise” we donate a percentage of our profits to organisations and non-profits actively working to stop domestic violence and violence against women.
*We don’t work with businesses in the following industries: gambling, pharmaceuticals, alcohol, tobacco, cheap products made overseas, junk food or soft drink manufacturing.
Christina Cannes,
Creative Director
Christina Cannes,
Creative Director
Your brand is the soul of your business and your most valuable asset.
My goal is to discover your product and service’s unique attributes and align those aspects with the needs of your customer.
With almost two decades of experience in media, marketing and innovation, I can run the gauntlet from startup to FORTUNE500.
I have scaled startups from $0 to seven figures, turned companies inside out to communicate value and differentiators, and have worked on both the front lines and behind-the-scenes to intimately understand what makes a remarkable customer experience and unbeatable brand.
Please contact me with any questions and I look forward to working with you!
What does Umgum mean?
What does Umgum mean?
Umgum is short for Ummagumma—the fourth album by English rock band Pink Floyd. As a long-time Floyd fan, I needed a word I loved that I could turn into an SEO singularity. I shortened Ummagumma to umgum and that’s where the name comes from!
Why Umgum?
Why Umgum?
→ We don’t make assumptions.
We ask you and your customers questions to discover the objective truth.
→ We don’t apply the same formula to every brand.
We base our strategy on your analytics, market research and differentiators.
→ We like to work with businesses that take responsibility.
Never blame the customers.
→ We love working with brands that understand impact.
And they want to maximise it.
→ We love partnerships.
We love to collaborate with businesses, artists and not-for-profits to create campaigns.
→ Content should be quality not quantity.
We create value—not just another post, blog, video, etc
→ We do great work!
And love what we do.
→ Our goal is to constantly discover what brings us together.
A great brand unites.
→ We are inclusive, and accepting and actively minimise any negative effect our work has on the environment.
Cause why wouldn’t we?
→ We are honest and authentic.
We don’t do fake bs.
→ Life is short and should be fun.
We live it to the fullest.
Powered by compassion.
Powered by compassion.
Umgum Marketing & Media works with clients who contribute to the world in a positive way.
We also allocate 20% of our profits to organisations supporting people affected by family and domestic violence.
