Amplify your brand.
Who We Are
In a world full of noise, your customers crave genuine connection.
That’s why we help businesses engage customers through a human-first approach to marketing.
Using AI & automation, data analytics, market research, and proven strategies to innovate and enhance customer experience, we help you create touchpoints and campaigns that are authentic, personal and engaging.
Our Agency
Built with purpose. Driven by values.
01
Our Mission
To help our clients connect with their customers, grow their businesses and bring their brands to life through strategies that are honest, human and genuinely effective.
02
Our Why
To create balanced, high-value, and inspiring experiences for businesses, customers, and employees with innovative systems and simplified experiences.
03
Our Vision
We donate a percentage of our profits to organisations actively working to stop domestic violence and violence against women and children, so we can live in a safer world.
* We don’t work with businesses in gambling, pharmaceuticals, alcohol, tobacco, junk food, soft drink manufacturing, or cheap products made overseas.
Christina Cannes,
Growth & Brand Strategist
Christina Cannes,
Growth & Brand Strategist
Your brand is the soul of your business and your most valuable asset.
My goal is to discover your product and service’s unique attributes and align those aspects with your customers’ needs.
As an award-winning media co-founder, I have scaled startups from $0 to seven figures, turned companies inside out to communicate value and differentiators, and worked on both the front lines and behind the scenes to intimately understand what makes a remarkable customer experience and an unbeatable brand.
With almost two decades of experience in media, marketing and innovation, I can run the gauntlet from startup to FORTUNE500. Learn more about me here.
Please contact me with any questions, and I look forward to working with you!
What does Umgum mean?
What does Umgum mean?
Umgum is short for Ummagumma, the fourth album by English rock band Pink Floyd. As a long-time Floyd fan, I needed a word I loved that I could turn into an SEO singularity. I shortened Ummagumma to Umgum, and a brand was born. Much like Pink Floyd pushed boundaries and defied convention, Umgum does the same for your marketing.
Why Umgum?
Why Umgum?
→We don’t make assumptions.
We ask you and your customers the right questions to discover the objective truth, then build your strategy on that foundation, not guesswork.
→Content should be quality, not quantity.
We create genuine value, not just another post, blog or video. Every piece of content earns its place by serving your audience.
→No cookie-cutter formulas. Ever.
We base our strategy on your analytics, market research and unique differentiators because your brand deserves its own playbook.
→We do great work. And love what we do.
Our goal is to constantly discover what brings us together. A great brand unites and we pour that philosophy into everything we create.
→We like to work with brands that take responsibility.
Understanding cause and effect, without placing blame, is how we uncover the real opportunities that move your business forward.
→Inclusive, accepting, honest and authentic.
We are, because why wouldn’t we be? We also actively minimise any negative impact on our environment, and love clients who do too.
→We love partnerships and businesses, artists and not-for-profits.
Collaboration is where the magic happens. We love bringing together brands, creatives and purpose-driven organisations to create campaigns greater than the sum of their parts.
→Life is short and should be fun.
We live it to the fullest, and we bring that energy to everything we do. Because great marketing should feel as good to make as it does to receive.
Powered by compassion.
Powered by compassion.
Umgum Marketing & Media works with clients who contribute to the world in a positive way.
We also allocate a percentage of our profits to organisations supporting people affected by family and domestic violence.
