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DiscoverChristina2026-05-07T11:28:18+10:00
  • AI-Marketing

    AI, Marketing

    AI Marketing in 2026: What the Data Actually Says (And What Small Businesses Should Do About It)
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  • regional-australia-spending

    Market Research, Marketing

    Regional Australia Is a $250 Billion Growth Engine: What CommBank iQ Data Reveals About the Regional Wallet
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  • brand-archetypes

    Branding

    Brand Archetypes Explained: The Secret Behind Memorable Brands
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    Marketing

    The CAPSTONE formula: Transform your home page into a conversion machine
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  • marketing project checklist blog

    Market Research, Marketing

    What to include in a marketing project brief
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  • features-vs-benefits

    Marketing

    Features vs benefits: How to communicate value & make the sale
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  • b2b-marketing

    Branding, Marketing

    Brand has never been more important in B2B marketing
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  • umgum-tagline-usp-value-prop

    Branding, Marketing

    Dispelling marketing speak: The difference between a unique selling proposition, tagline, value proposition & positioning statement
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  • umgum-customer-survey

    Market Research, Marketing

    Driving Growth and Loyalty Using Customer Surveys
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  • Branding, Marketing, Web Design

    Your Guide to a Winning Brand Strategy
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  • Branding, Marketing, Web Design

    10 Reasons Why You Need a Brand Strategy Before You Build Your Website
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  • the-sage-brand-archetype-umgum

    Branding, Marketing

    The Enlightened One: How to Harness the Power of the Sage Brand Archetype
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  • Branding, Marketing

    When A Brand Became a Religion: The Weaponised Mission, Vision and Purpose of WeWork
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  • Marketing

    The Empathy Advantage: How Understanding Your Customers Drives Sales & Marketing Success
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  • Marketing

    Unlocking the Power of Brand Archetypes: Your Key to Effective Marketing
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  • umgum-marketing-buyer-personas-blog

    Market Research

    5 Ways Buyer Personas Can Improve Your Sales & Marketing
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  • umgum-marketing-media-market-research-blog

    Market Research

    7 Ways Market Research Benefits Your Business
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Acknowledgement 

We acknowledge the Traditional Owners of the land where we work and live, the Gubbi Gubbi people of Southeast Queensland, and pay our respects to Elders past and present.

About Umgum

Founded by Christina Cannes, we are growth & brand strategists helping you engage, convert, retain and delight your customers with compelling campaigns & unforgettable experiences.

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Brand Growth & Strategy
Website Design & Development
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PR & Partnerships
Market Research. & Data Analytics

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