Designed for your brand. Powered by AI.

We combine deep data analytics and market research with customised AI and automation systems to innovate your customer experience, strengthen your brand, and drive sustainable ROI.

 

 

 

 

 

How We Work

A proven process that turns strategy into results.

01
Discovery & Audit

Deep dive into your brand, customers, competitors and data to uncover what’s working, what isn’t and where the real opportunity lies.

02
Strategy & Roadmap

A bespoke marketing strategy with clear priorities, channel recommendations and a roadmap your team can execute with confidence.

03
Lead & Execute

Working alongside your in-house team, guiding, mentoring and executing with AI-powered tools to accelerate output and quality.

04
Measure & Optimise

Data-driven performance reviews ensure every dollar is accountable. Iterate fast, double down on what works and cut what doesn’t.

Our Process

The metrics

1600%

Web Traffic Increase

$1.3M

startup revenue

800%

Sales Growth

20+

Years Experience

40%

Attendance Increase

Your brand is your most valuable asset.

Let data lead the way

Tired of trying new things with no clear path forward?

Frustrated by too much or too little data and no effective way to use it?

Finally had enough of ad strategies that over-promise and under-deliver…

We’re here for you!

Turn complex plans into actionable, automated workflows and ensure your marketing stack talks to your sales data without manual intervention.

We approach every project objectively.

Our deep dive into your business includes

Data Analytics & Knowledge Bases

We don’t just analyse your data, we help you build automated knowledge bases.

By centralising your insights, you create a ‘single source of truth’ that enables ongoing ROI tracking and seamless onboarding for your growing marketing team.

Market Research & AI-Driven Insights

Using AI-driven sentiment analysis and trend forecasting, we identify your target audience’s needs before they even articulate them.

Our research ensures your strategy is built on future-proof evidence, not just historical patterns and is continually updated.

Strategy, Campaigns & Automations

We bridge the gap between strategy and execution. From creating custom AI workflows to integrating your CRM, we automate your implementation process.

You focus on high-level strategy while your systems handle the repetitive execution.

Our Work

Past projects that moved the needle.

From FMCG brand strategy and digital campaigns for one of Australia’s longest-running music festivals, to validation research for startups and public relations for national brands, content and web design, Umgum has you covered.

Clients span B2B professional services, e-commerce, FMCG, arts and culture, agribusiness and not-for-profits across Australia, the US, the UK, Canada, the Middle East and Europe.

We’re happy to work with your budget!

Our process is customised to your business

Know your customers.

Automated Knowledge Base

  • Social Media Insights
  • Google analytics

  • Sales & conversion data

  • Customer feedback & testimonials

  • UI/UX data & analysis

  • Customer journey

  • CRM Insights

Differentiate your business.

AI-Powered Market Research

  • Market growth & projection
  • Trends & new markets

  • Predictive competitor intelligence

  • Pricing strategy

  • Voice of customer analysis

  • Focus groups
  • Positioning

Put it into action.

Brand Strategy & Campaigns

  • AI Workflows

  • Organic Content
  • Public Relations
  • Creative collabs
  • Ad strategy
  • Affiliates

  • Partnerships

  • ROI & tracking

FAQs

No! Without a brand you will not be able to develop an ongoing relationship with your customers. By competing on price or applying a “stuff for sale” strategy, your customers will come once and never again leaving you desperate for new customers instead of relying on upselling and cross-selling to MVPs.

Yes. Especially if you have varying customer segments and a cross-section of products and services. While you may not 100% of the time stick to 100% the plan, setting goals, implementing a strategy based on data and measuring success is crucial to establish future success.

I have worked with several clients who have spent upwards of $10,000 on “SEO specialists” who have created a negative ROI. SEO is crucial, but must be implemented as part of an overall marketing strategy and not just as a standalone or one-off project.

No, a brand is your reputation. A brand includes your logo, colour scheme, tone of voice and content style, but it is the overarching feeling people experience when they interact with your products and services. People don’t buy products, they buy the experience and the emotion.

You should conduct customer surveys and market research every six months. Assuming you know what your customers need makes an ass out of you and me.

Create great quality products and services that solve problems and leave your customers delighted. This takes time and should be the “why” behind every aspect of your business.