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Christina

16 items

  • brand-archetypes

    Branding

    Brand Archetypes Explained: The Secret Behind Memorable Brands
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  • capstone-home-page

    Marketing

    The CAPSTONE formula: Transform your home page into a conversion machine
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  • marketing project checklist blog

    Market Research, Marketing

    What to include in a marketing project brief
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  • features-vs-benefits

    Marketing

    Features vs benefits: How to communicate value & make the sale
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  • b2b-marketing

    Branding, Marketing

    Brand has never been more important in B2B marketing
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  • umgum-tagline-usp-value-prop

    Branding, Marketing

    Dispelling marketing speak: The difference between a unique selling proposition, tagline, value proposition & positioning statement
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Acknowledgement 

We acknowledge the Traditional Owners of the land where we work and live, the Gubbi Gubbi people of Southeast Queensland, and pay our respects to Elders past and present.

About Umgum

Founded by Christina Cannes, we are growth & brand strategists helping you engage, convert, retain and delight your customers with compelling campaigns & unforgettable experiences.

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Brand Growth & Strategy
Website Design & Development
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Market Research
Data Analytics

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