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Christina

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  • AI-Marketing

    AI, Marketing

    AI Marketing in 2026: What the Data Actually Says (And What Small Businesses Should Do About It)
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  • regional-australia-spending

    Market Research, Marketing

    Regional Australia Is a $250 Billion Growth Engine: What CommBank iQ Data Reveals About the Regional Wallet
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  • brand-archetypes

    Branding

    Brand Archetypes Explained: The Secret Behind Memorable Brands
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  • capstone-home-page

    Marketing

    The CAPSTONE formula: Transform your home page into a conversion machine
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  • marketing project checklist blog

    Market Research, Marketing

    What to include in a marketing project brief
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  • features-vs-benefits

    Marketing

    Features vs benefits: How to communicate value & make the sale
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Acknowledgement 

We acknowledge the Traditional Owners of the land where we work and live, the Gubbi Gubbi people of Southeast Queensland, and pay our respects to Elders past and present.

About Umgum

Founded by Christina Cannes, we are growth & brand strategists helping you engage, convert, retain and delight your customers with compelling campaigns & unforgettable experiences.

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AI & Automation
Brand Growth & Strategy
Website Design & Development
CX & Copywriting
PR & Partnerships
Market Research. & Data Analytics

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