Branding & Brand Strategy

Your brand is more than just your logo—it is the emotional connection that your customers have with your business.

Brand strategy is the ‘big picture’ plans and tactics used to create long-term brand equity and competitive advantages. It’s THE most important aspect of your marketing.

Why branding is so important?

〉A strong brand generates loyalty and word-of-mouth marketing.

〉A great brand gives you a competitive advantage.

〉A valuable brand allows you to command premium pricing.

An innovative strategy…

〉Demonstrates core values creatively with a clear brand identity

〉Is built based on its strategic positioning statement

〉Targets ideal customers and uses a consistent voice and tone, as well as specific messaging.

〉Keeps its brand promise

Campaigns & Customer Experience

Powerful campaigns change the world. The impact of communicating deeply emotive messages has the ability to convert sales—but also the ability to shift perception and mindset on a global scale.

Want to go viral? Here’s the cheat code: LAUGHTER + TEARS + ENLIGHTENMENT = SUCCESS.

What is customer experience?

‘CX’ is the accumulation of impressions your company leaves with your customer, resulting in how they think and feel about your brand, across every stage of the customer journey.

89% of companies compete primarily with cx.

The benefits of cx strategy…

〉Increases revenue by 10-15% and lowers costs by 15-20%

〉64% of customers believe that cx is more important than price when making a purchase

〉65% of buyers find a positive experience more important than great advertising

〉Brands with strong cx strategies have an 89% retention rate

Public Relations & Partnerships

A lot of businesses operate under the assumption that digital advertising is the best way to build awareness. This is not true—especially for new brands and startups.

The fastest way to build trust and create awareness is through public relations and partnerships, i.e. tapping into already-established audiences.

With data becoming increasingly protected and more difficult to access, the impact of digital ad campaigns continues to wane. In short—digital ads are becoming more expensive and less effective.

The power of PR

Public relations can generate credibility and confidence in one, single moment. How?

〉Get featured on mainstream media (morning show)

〉Create content for niche media outlets (Inc. magazine)

〉Partner with other brands and public figures (influencers)

〉Become a thought leader (key note events & speaking engagements)

An innovative PR strategy…

〉Gives you more visibility and credibility than advertising which is perceived as more promotional

〉Enables long-term lead generation with evergreen media placements create continuous, high volume exposure

〉Fosters a more positive brand image in the mind of your consumers

〉Allows for an easier approach to retaining and attracting a target market

〉Provides a unique touch point and added value to your product offering that can help differentiate you among your competitors