Our brand strategy & marketing services

Brand strategy and marketing with a human pulse.

Fractional CMO leadership, customer-centric brand strategy, AI-powered marketing and certified research for SMBs and scale-ups who want measurable growth without the agency runaround.

What we do

Umgum Marketing & Media is a brand strategy and marketing agency based in Southeast Queensland.

We help SMBs and scale-ups grow through seven services: Fractional CMO leadership, brand strategy, AI & automation, web design, customer experience, PR & partnerships, and market research.

AI & Automation

Harness AI-powered workflows, predictive analytics and automation to scale your marketing output, reduce costs and make smarter, faster decisions.

Learn more →

Brand Growth & Strategy

Customer-centric brand positioning built on research, brand archetypes and your genuine competitive advantage — designed to drive long-term growth.

Learn more →

Website Design & Development

High-performance websites built for conversions, SEO and AI discoverability. Your website should be your hardest-working marketing asset.

Learn more →

Customer Experience & Copywriting

Compelling copy and seamless customer journeys that build fierce loyalty, generate word-of-mouth and convert at every stage of the funnel.

Learn more →

PR & Partnerships

Strategic public relations, media relationships and brand partnerships that build authority, expand your reach and put your brand in front of the right people.

Learn more →

Market Research & Data Analytics

Certified research methodologies and data analysis that uncover what your customers want and turn that intelligence into clear, actionable strategy.

Learn more →

Brand growth & strategy

Brand strategy is the long-term playbook that defines how your business creates meaning, builds trust and earns loyalty in the marketplace. It’s not your logo, your colours or your website, it’s the emotional architecture your entire marketing sits upon.

Done well, it’s the single most important investment you’ll make in your marketing. It informs every decision, every campaign and every customer touchpoint.

Flagship Offer

Fractional CMO, executive marketing leadership on your terms & budget.

Get a seasoned fractional Chief Marketing Officer embedded in your business without the full-time overhead. I support your in-house team, develop and plan the marketing strategy end-to-end and help implement and educate AI and automation processes, so your marketing department has the strategy and direction it needs to perform.

Strategy & roadmapping
Team leadership & mentoring
AI-powered marketing stacks
Budget accountability
Performance reporting
Flexible retainer

Book a Free Call
Flexible retainers for
SMBs & scale-ups

Customer experience & brand storytelling

Customer experience is one of the most powerful ways to capture a customer or ensure they stay away. It’s the accumulation of every impression your company leaves across every stage of the customer journey.

From the homepage to help articles, our copy is customised for your audience and engineered to convert and tell your brand story. 

Public relations & partnerships

Public relations and partnerships, tapping into already-established audiences, are the fastest ways to build trust and create meaningful awareness at scale.

With data becoming increasingly protected and harder to access, the impact of digital ad campaigns continues to wane. In short, digital ads are becoming more expensive and less effective.

Market Research

Market research ensures that you stay competitive, are aware of trends, and provide your customers with what they need and want.

We help you collect, analyse, and interpret data to gain insights into market dynamics, consumer behavior, and competitive landscapes.

Data Analytics

Data analytics drives customer acquisition, retention, sales, product and service development, and innovation. It’s the lifeblood of your business.

Data analytics boosts your business performance and improves your bottom line. Without data, you’re flying blind.

Website design & development

We bring your brand story to life and streamline your customer journey with strategic web design. Prioritising user experience (UI/UX) and customer research, we help offer three tailored approaches to web design:

From scratch: Building a unique digital presence from the ground up.
Re-design/refresh: Breathing new life into your existing website.
Functionality upgrades: Enhancing your site’s capabilities to meet evolving needs.

We love building on WordPress, Squarespace and Shopify.

Our industries

We help you with

Marketing strategy

Customer surveys

Web design

UX/UI

Brand management

Brand launch

Startup & scale-up

Validation research

 Content strategy

ROI tracking