Brand growth amplified by AI
Driven by human connection

We help professional B2B & B2C businesses engage, convert, retain and delight customers with
strategy built on data, creativity driven by empathy, and intelligence powered by AI.

A human-centred approach

Tired of boring brands, creepy ads and stale strategies?

Good. Your customers crave genuine connection. They want to feel seen, heard, appreciated, and inspired, and when you give them that, they do the marketing for you.

Umgum Marketing & Media creates custom strategies and campaigns built on your brand and your customers without ego, budget drain or mind-boggling complexity.

At the centre of everything we do is empathy for our clients, your customers, and of course the planet.

About Us

01
Strategy before tactics

We never start with channels. We start with your customers, your brand, and your ambitions, then build the strategy to match.

02
Intelligence drives every decision

Data analytics, market research and AI-powered insights mean every recommendation is grounded in evidence, not gut feel.

03
Word of mouth is the goal

Use your data to give customers exactly what they want, and they’ll do the marketing for you. That’s the most powerful brand currency there is.

04
Global experience, local relevance

Deep expertise across Australia, the US, the UK, Canada, the Middle East and Europe, built for businesses scaling across borders.

A few of our clients

toyoto-client-logo
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The metrics

1600%

Web Traffic Increase

$1.3M

startup revenue

800%

Sales Growth

20+

Years Experience

40%

Attendance Increase

Our Work

Past projects that moved the needle.

From FMCG brand strategy and digital campaigns for one of Australia’s longest-running music festivals, to validation research for startups and public relations for national brands, content and web design, Umgum has you covered.

Clients span B2B professional services, e-commerce, FMCG, arts and culture, agribusiness and not-for-profits across Australia, the US, the UK, Canada, the Middle East and Europe.

Our Brand & Marketing Services

Every capability your brand needs to grow.

AI & Automation

Harness AI-powered workflows, predictive analytics and automation to scale your marketing output, reduce costs and make smarter, faster decisions.

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Brand Growth & Strategy

Customer-centric brand positioning built on research, brand archetypes and your genuine competitive advantage — designed to drive long-term growth.

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Website Design & Development

High-performance websites built for conversions, SEO and AI discoverability. Your website should be your hardest-working marketing asset.

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Customer Experience & Copywriting

Compelling copy and seamless customer journeys that build fierce loyalty, generate word-of-mouth and convert at every stage of the funnel.

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PR & Partnerships

Strategic public relations, media relationships and brand partnerships that build authority, expand your reach and put your brand in front of the right people.

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Market Research & Data Analytics

Certified research methodologies and data analysis that uncover what your customers want and turn that intelligence into clear, actionable strategy.

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Flagship Offer

Fractional CMO, executive marketing leadership on your terms & budget.

Get a seasoned fractional Chief Marketing Officer embedded in your business without the full-time overhead. I support your in-house team, develop and plan the marketing strategy end-to-end and help implement and educate AI and automation processes, so your marketing department has the strategy and direction it needs to perform.

Strategy & roadmapping
Team leadership & mentoring
AI-powered marketing stacks
Budget accountability
Performance reporting
Flexible retainer

Book a Free Call
Flexible retainers for
SMBs & scale-ups

Insights & Resources

Uplevel your marketing

Practical advice on brand strategy, AI-powered marketing and what’s actually working for SMBs right now.

Our tools & partners

gemini
claude
canva
klaviyo
Why a Fractional CMO?

Your team has talent.
What they need is strategic support.

I’m Christina Cannes, the founder of Umgum, a certified brand strategist, data analyst, and market researcher with over 20 years of experience growing brands across Australia, the US, the UK, Canada, the Middle East, and Europe. With a Graduate Certificate in AI for Business from Deakin University, combined with hands-on work across FMCG, professional services, e-commerce and the arts, I bring strategic depth to every engagement.

As your Fractional CMO, I bring 20+ years of real-world marketing leadership, giving your team the clarity, accountability and creative direction to deliver real results.

B2B & Professional Services
E-Commerce
FMCG
Arts & Culture
Startups & Scale-ups
Global Markets

Find Out More

How We Work

A proven process that turns strategy into results.

01
Discovery & Audit

Deep dive into your brand, customers, competitors and data to uncover what’s working, what isn’t and where the real opportunity lies.

02
Strategy & Roadmap

A bespoke marketing strategy with clear priorities, channel recommendations and a roadmap your team can execute with confidence.

03
Lead & Execute

Working alongside your in-house team, guiding, mentoring and executing with AI-powered tools to accelerate output and quality.

04
Measure & Optimise

Data-driven performance reviews ensure every dollar is accountable. Iterate fast, double down on what works and cut what doesn’t.

Our Process

Empathy not ego

Empathy not ego

We allocate a percentage of our profit to charities supporting people affected by family and domestic violence. Stay in touch to find out more.

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But don’t just take our word for it…

I’m always so impressed by Christina’s work.

The result was a high-quality competitive analysis. It was a pretty complex and technical assignment, and Christina went the extra mile in a number of ways, from using a VPN to dig deeper into the content in the USA to providing overall industry context and data.

I’m very happy. All the work was done on time and to brief.

Dave, FrontStage Digital

Christina does an amazing job applying her analytical and data management skills to analyse and report on job advertisement activity across the health and safety industry on a monthly basis.

She delivers simple narratives and fabulous charts and graphs using our branding. She is a whizz at data collection and spreadsheeting.

Helen, HOK Talent Solutions

I needed help with creating a new website, and after chatting to Christina, I knew straight away that she was the right person for the job.

Christina really took the time to get to know me and knew what I needed. Christina has a warm, fun personality that made the process so much easier.

Christina went way above and beyond, and I’m so thrilled & proud of the finished product. I look forward to continuing to work together and wouldn’t hesitate to refer to any of her services.

Samia, Dogs & Doos

Christina completely transformed my brand image, starting with the very basic documents I had. She even organized custom illustrations of the SOS family dressed as superheroes, which brought our story to life in such a creative way.

From there, Christina worked her magic on our website, turning it from a basic, hard-to-navigate platform into an amazing, professional site we’re truly proud of. She also integrated many new features that we never had before, making it far more functional and user-friendly.

I wholeheartedly recommend Umgum to anyone looking to transform their brand—I already have! I am endlessly grateful for their support. To top it off, the fact that a portion of Umgum’s profits goes toward supporting women recovering from domestic violence makes them an even more remarkable company to work with.

Claire, Save Our Supplies