I work with a lot of clients who don’t have a brand—yet. Typically, my clients have a website on which they are “selling stuff” but not a brand. This is often the result of hiring a web designer and/or developer before hiring a brand strategist such as myself.

Here’s the bad news: unless you’re selling stuff for cheaper than other stuff, your brandless website probably won’t convert. The easiest option would be to work with me before your website is built.

With a brand strategy, you can build the foundation of your brand and better understand exactly what your target audience needs. This helps you design a customer-centric website with a higher conversion rate and a great customer experience.

Brands are valuable, that’s why we build them.

 

Here are 10 reasons why you should not build a website without a brand strategy:

1. Your website may lack a consistent message, leading to confusion.

2. Your website may fail to establish a strong and memorable brand identity, making it difficult for your business to stand out from competitors.

3. Your website may not be designed to provide a smooth and engaging user experience, resulting in higher bounce rates and lower conversions.

4. Building a website without considering your target audience can lead to irrelevant content and design choices, ultimately failing to attract and engage the right visitors.

5. A brand strategy helps you identify your unique selling points and differentiators. Without it, your website may fail to communicate what sets your business apart from others.

6. A website without a brand strategy may not align with your overall marketing goals and strategies, resulting in wasted time, effort, and resources.

7. Inconsistent branding and messaging can lead to a negative perception of your brand, making it difficult to build trust and credibility with your audience.

8. A brand strategy helps you identify growth opportunities and plan for future expansion. Without it, your website may not be scalable or adaptable to changing business needs.

9. Building a website without a brand strategy may make it harder for your target audience to recognise and remember your brand, hindering long-term brand-building efforts.

10. Ultimately, a website without a brand strategy may result in a lower ROI, as it may not effectively attract, engage, and convert visitors into customers.

 

And finally, here are 10 reasons why having a brand strategy will improve your website:

1. A strong brand helps you stand out from your competitors by creating a unique identity and positioning in the market.

2. It ensures consistent messaging, design, and user experience throughout your website, which builds trust and credibility.

3. A brand strategy helps you define and understand your target audience, allowing you to tailor your website’s content and design to their needs.

4. It fosters customer loyalty and advocacy, as it creates an emotional connection and builds long-term relationships.

5. A well-defined brand strategy gives you a competitive edge, making it easier to attract and retain customers.

6. A consistent brand enhances brand recognition, making it easier for your target audience to identify and remember your website.

7. A strong brand strategy builds trust and credibility with your audience, increasing the likelihood of them engaging with your website.

8. A well-executed brand strategy increases the value of your website and business, allowing you to charge premium prices and attract investors.

9. A powerful brand provides a foundation for future growth and expansion, allowing your website to evolve and adapt to changing market conditions.

10. A good brand guides your communication efforts, ensuring that your website effectively conveys your brand’s values, mission, and offerings.

 

Conclusion

Bottom line: a brand strategy before a web build is better across the board. Don’t just sell stuff—be a brand.

 

Get in touch to find out how Umgum Marketing & Media can help you with all things branding and marketing.