The power of partnerships

Many businesses operate under the assumption that digital advertising is the best way to build awareness. This is not true, especially for new brands and startups.

Public relations and partnerships, i.e., tapping into already-established audiences, are the fastest ways to build trust and create awareness.

With data becoming increasingly protected and more difficult to access, the impact of digital ad campaigns continues to wane.

In short—digital ads are becoming more expensive and less effective.

But partnerships amplify the power of brand synergy delivering more bang for your buck.

The power of PR

Public relations can generate credibility and confidence in one single moment, instantly adding thousands of followers to your social media channels and driving sales. How?

〉By getting featured on mainstream media (morning show)

〉Creating content for niche media outlets (Inc. magazine)

〉Partnering with other brands and public figures (influencers)

〉Becoming a thought leader (keynote events & speaking engagements)

An innovative PR strategy…

〉Gives you more visibility and credibility than advertising, which is perceived as more promotional

〉Enables long-term lead generation with evergreen media placements to create continuous, high-volume exposure

〉Fosters a more positive brand image in the minds of your consumers

〉Allows for an easier approach to retaining and attracting a target market

〉Provides a unique touch point and added value to your product offering that can help differentiate you from your competitors

Campaigns & strategy

We help you with PR and partnerships for product launches, events, interviews, re-brands or any other announcement that should be shared with the world. 

Whether through social media, SEO, influencers, or EDMs, we can help you create and distribute your campaign to your target audience. Like everything we do, our digital campaigns focus on your customers and how best to reach, emotionally engage, and convert them.