PR & Partnerships

The shortcut to trust is the right introduction.

Strategic public relations and brand partnerships that build trust, amplify your reach, and drive real business growth.

The power of partnerships

Many businesses operate under the assumption that digital advertising is the best way to build awareness. But not always, especially for new brands and startups.

Public relations and partnerships, tapping into already-established audiences, are the fastest ways to build trust and create meaningful awareness at scale.

With data becoming increasingly protected and harder to access, the impact of digital ad campaigns continues to wane. In short, digital ads are becoming more expensive and less effective.

But partnerships amplify the power of brand synergy, delivering more bang for your buck and building relationships that last far beyond a single campaign.

Digital Ads vs PR & Partnerships

Digital Ads

Rising costs, declining trust, disappearing data, and audiences tuned out from ad fatigue.

PR & Partnerships

Established audiences, instant credibility, evergreen coverage, and authentic brand synergy.

Our Work

Past projects that moved the needle.

From FMCG brand strategy and digital campaigns for one of Australia’s longest-running music festivals, to validation research for startups and public relations for national brands, content and web design, Umgum has you covered.

Clients span B2B professional services, e-commerce, FMCG, arts and culture, agribusiness and not-for-profits across Australia, the US, the UK, Canada, the Middle East and Europe.

View Our Projects
Work With Us

An innovative PR strategy does more than advertising.

A well-executed PR strategy creates lasting impact that advertising simply cannot match. Here’s what you can expect when you work with Umgum on your PR and partnerships.

01 Credibility Over Promotion

Earn more visibility and trust than advertising, which audiences perceive as promotional. Editorial coverage feels earned, because it is.

02 Evergreen Lead Generation

Evergreen media placements create continuous, high-volume exposure long after a campaign ends, compounding your ROI over time.

03 Positive Brand Image

PR fosters a more positive brand perception in the minds of your consumers, shaping how your story is told at scale.

04 Target Market Retention

Makes it easier to attract and retain your ideal customers by positioning your brand where they already are and trust.

05 Competitive Differentiation

PR is a unique touchpoint and added value to your offering that helps you stand out from competitors in your market.

06 Instant Trust

By leveraging media, you instantly prove that your services and/or products are trustworthy and endorsed.

The Power of PR