What is customer experience?

Customer experience is one of the most powerful ways to capture a customer or ensure they stay away.

Customer experience is the accumulation of impressions your company leaves with your customers, resulting in how they think and feel about your brand across every stage of the customer journey.

Multiple touchpoints factor into the customer experience, which occurs cross-functionally. Each interaction results in an impression, and those impressions make up the experience.

Experiences are based on emotions; therefore, your services and products—and each interaction with them—must be positive across all your channels.

89% of companies compete primarily with cx.

The benefits of cx strategy

〉Increases revenue by 10-15% and lowers costs by 15-20%

〉64% of customers believe that cx is more important than price when making a purchase

〉65% of buyers find a positive experience more important than great advertising

〉Brands with strong cx strategies have an 89% retention rate

Copywriting

The nature of today’s highly competitive global market has paved the way for discerning online consumers whose attention must be CAUGHT and CAPTURED!

Put simply, the sheer wealth of products and brands on offer has made us increasingly selective and our attention spans incredibly short.

Every decision is emotional. The best way to engage, click, and convert is to tell a story that connects your brand or product to the customer.

Copywriting is the art and science of writing persuasive, memorable, and compelling text to promote a product, service, or brand.

Every great brand has a story that is told using a specific structure, tone of voice and distribution across websites, newsletters, social media, and every single customer touchpoint.

Branded copywriting

〉Builds trust and credibility

〉Communicates benefits, features and differentiators clearly

〉Emotionally engages customers

〉Maintains consistency across all channels

〉Improves conversion rates

People are ten times more likely to share a bad experience over a good one which is why a great customer experience is so vital to your business.

We believe the customer shapes the business. Our mission is to help companies create customer-focused experiences and customer-centric cultures that do the marketing for them.