♥ Website Design & Development

Branded, conversion-focused websites for WordPress, Shopify, HubSpot & Squarespace.

Why your website matters

You have three seconds to make a first impression.

3s

Customers decide in seconds whether to stick around and learn more or bounce.

A great website is easy to navigate, easy to understand and looks great, delivering as much value to your customer as your product or service does. Anything less, and you’re losing leads before you’ve said hello.

No one-size-fits-all. We help you choose and build on the platform that matches your goals, your team and your budget and most importantly, best serves your customers.

What’s Included

Our 8-step web design process.

We create your website through a transparent series of steps, so you always know what to expect and have plenty of opportunities to provide feedback along the way.

01
Brand strategy
We understand your audience, voice and visual identity before a single pixel is placed.

02
Scope & quote
A clear, fixed-price proposal with no surprise invoices, no hidden extras based on your plan.

03
Copy & design elements
SEO-optimised, branded copywriting and core design assets that anchor the site.

04
Design drafts
Beautiful Figma or Canva mock-ups so you can see, feel and refine before we build.

05
Platform selected
WordPress, Shopify, HubSpot or Squarespace, we recommend the right fit for your business and customers based on your brand strategy.

06
Designed & developed
The site is built, tested, and tuned for speed, accessibility, and search performance and integrated into your systems.

07
Edits & approval
Two rounds of revisions are included to make sure every detail feels exactly the way you imagined along with feedback and performance tracking.

08
Site goes LIVE
We launch your site, hand over the keys and stay close to support whatever comes next along with any training your staff may need.

Our Work

Past projects that moved the needle.

From FMCG brand strategy and digital campaigns for one of Australia’s longest-running music festivals, to validation research for startups and public relations for national brands, content and web design, Umgum has you covered.

Clients span B2B professional services, e-commerce, FMCG, arts and culture, agribusiness and not-for-profits across Australia, the US, the UK, Canada, the Middle East and Europe.

Branded copywriting

Words that work as hard as your design.

Beautiful sites only convert when the copy carries its weight. Our SEO-led, brand-led copywriting builds trust, drives action and tells your story in a way that resonates with your customers.

Builds trust and credibility with language that sounds human, not corporate.

Communicates benefits clearly with features, differentiators and outcomes in plain language.

Emotionally engages customers through tone, story and the right words at the right moment.

Maintains consistency across every channel, page and customer touch-point.

Improves conversion rates with calls to action that actually compel a click.

What every Umgum website includes.

Built to be found. Designed to convert.

Every site we build includes four non-negotiables because beautiful is only half the job.

01 

Optimised for search

On-page SEO is baked into every page so you’re discovered by the right customers, not buried on page nine of Google.

02 

UX/UI design principles

Intuitive navigation, clean layouts and considered interactions that make every visit feel effortless.

03 

Built around your brand

Custom-designed to reflect your voice, values and visual identity. No brand yet? We’ll build that too.

04

Developed for your needs

Booking systems, e-commerce, member portals, CRM integrations, we develop to your functionality requirements.

Word of mouth

10×
People are 10× more likely to share a bad experience over a good one.
Your website is the difference between a brand customers recommend and one they warn their friends about.

WHAT WE BUILD

Engaging, conversion-focused websites.

From single-page launches to full ecommerce eco-systems, every project is built around your audience, your brand and the results you need.

Pages & Products:
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Homepages that hook visitors in seconds
Landing pages tuned for paid traffic & campaigns
About Us pages that build genuine connection
Contact Us pages that actually generate enquiries
Product descriptions that turn browsers into buyers
Blogs and articles built for SEO and shareability
Social media graphics & templates
Bespoke digital products and microsites

Design to be unforgettable:
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Targeted to your specific audience
SEO-optimised from URL to alt text
Clear, simple & concise messaging
UI/UX best practice as standard
Emotionally engaging visual storytelling
Primed to convert at every interaction
Research-based design decisions
Data-driven and continuously improvable

Our projects