Fractional CMO. Executive marketing leadership on your terms & budget.
Get a seasoned Chief Marketing Officer embedded in your business without the full-time overhead. Strategy, team leadership and AI-powered growth all built around your brand.
Senior strategy, without the senior salary.
A Fractional CMO is a part-time Chief Marketing Officer embedded directly into your business, bringing the strategic firepower of a Fortune 500 CMO at a fraction of the cost.
Some businesses don’t need a full-time CMO, or they are in between leadership and only need leadership a few days a week.
Or your management team just needs more support. Here’s why you need a fractional CMO.
You’re an SMB or scale-up in need of more marketing executives, and your team needs strategic direction.
Your budget isn’t converting. You need someone to audit, prioritise and build a strategy that actually works.
You want to leverage AI-powered marketing but don’t know where to start or how to do it safely.
B2B or B2C, local or global, you need someone with cross-industry, international experience in your corner.
A few of our clients.
Flexible retainers built for
SMBs & scale-ups.
- ✓Monthly strategy sessions
- ✓Marketing audit & roadmap
- ✓Monthly performance reporting
- ✓Email & sync support
- ✓Recommendations & prioritisation
- ✓Everything in Starter
- ✓Weekly team check-ins
- ✓Campaign planning & oversight
- ✓Team leadership & mentoring
- ✓AI & automation implementation
- ✓Budget management
- ✓Priority access & turnaround
- ✓Everything in Growth
- ✓Full strategic ownership
- ✓Hiring & agency management
- ✓Cross-functional leadership
- ✓Board-level reporting
- ✓Custom scope & availability
All retainers are custom-priced based on your scope and goals. Book a free call to discuss what’s right for you.
Every capability your brand needs to grow.
Harness AI-powered workflows, predictive analytics and automation to scale your marketing output, reduce costs and make smarter, faster decisions.
Customer-centric brand positioning built on research, brand archetypes and your genuine competitive advantage — designed to drive long-term growth.
High-performance websites built for conversions, SEO and AI discoverability. Your website should be your hardest-working marketing asset.
Compelling copy and seamless customer journeys that build fierce loyalty, generate word-of-mouth and convert at every stage of the funnel.
Strategic public relations, media relationships and brand partnerships that build authority, expand your reach and put your brand in front of the right people.
Certified research methodologies and data analysis that uncover what your customers want and turn that intelligence into clear, actionable strategy.
Our tools & partners
A proven process that turns strategy into results.
Deep dive into your brand, customers, competitors and data to uncover what’s working, what isn’t and where the real opportunity lies.
A bespoke marketing strategy with clear priorities, channel recommendations and a roadmap your team can execute with confidence.
Working alongside your in-house team, guiding, mentoring and executing with AI-powered tools to accelerate output and quality.
Data-driven performance reviews ensure every dollar is accountable. Iterate fast, double down on what works and cut what doesn’t.
Everything you need to know
before hiring.
A consultant delivers advice. A Fractional CMO takes ownership, leads your team, manages your budget, and drives results. I’m embedded in your business, not advising from the outside.
B2B professional services, FMCG, e-commerce, arts & culture, agribusiness, construction, government and not-for-profits across Australia, the US, UK, Canada, the Middle East and Europe.
Not at all. I work with businesses that have no team, a small in-house team, or external agencies. Part of my role is building the right team structure for your stage of growth.
Most clients are onboarded within two weeks of our discovery call. The first 30 days focus on your audit and roadmap, with execution beginning in month two.
Absolutely. As a certified AI consultant (Deakin University, 2025), I design and implement AI-powered marketing stacks from content automation to CRM workflows and predictive analytics.
I integrate with your tools and team, Slack, email, project management, and attend team meetings, strategy sessions and reviews. Think senior team member, not vendor.
But don’t just take our word for it…
I’m always so impressed by Christina’s work.
The result was a high-quality competitive analysis. It was a pretty complex and technical assignment, and Christina went the extra mile in a number of ways, from using a VPN to dig deeper into the content in the USA to providing overall industry context and data.
I’m very happy. All the work was done on time and to brief.
Christina does an amazing job applying her analytical and data management skills to analyse and report on job advertisement activity across the health and safety industry on a monthly basis.
She delivers simple narratives and fabulous charts and graphs using our branding. She is a whizz at data collection and spreadsheeting.
I needed help with creating a new website, and after chatting to Christina, I knew straight away that she was the right person for the job.
Christina really took the time to get to know me and knew what I needed. Christina has a warm, fun personality that made the process so much easier.
Christina went way above and beyond, and I’m so thrilled & proud of the finished product. I look forward to continuing to work together and wouldn’t hesitate to refer to any of her services.
Christina completely transformed my brand image, starting with the very basic documents I had. She even organized custom illustrations of the SOS family dressed as superheroes, which brought our story to life in such a creative way.
From there, Christina worked her magic on our website, turning it from a basic, hard-to-navigate platform into an amazing, professional site we’re truly proud of. She also integrated many new features that we never had before, making it far more functional and user-friendly.
I wholeheartedly recommend Umgum to anyone looking to transform their brand—I already have! I am endlessly grateful for their support. To top it off, the fact that a portion of Umgum’s profits goes toward supporting women recovering from domestic violence makes them an even more remarkable company to work with.
