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    Cheap reach is the most expensive media you’ll buy: what new research reveals about the premium media payoff
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    AI Marketing in 2026: What the Data Actually Says (And What Small Businesses Should Do About It)
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Acknowledgement 

We acknowledge the Traditional Owners of the land where we work and live, the Gubbi Gubbi people of Southeast Queensland, and pay our respects to Elders past and present.

About Umgum

Founded by Christina Cannes, we are growth & brand strategists helping you engage, convert, retain and delight your customers with compelling campaigns & unforgettable experiences.

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AI & Automation
Fractional CMO
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Market Research. & Data Analytics

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