Umgum is your AI & Automation partner.

We are data-obsessed growth & brand strategists.

Transform your marketing team with intelligent automation.

Optimise your strategy, automate your implementation, and track ROI with precision.

We partner with marketing teams to build custom knowledge bases and automation workflows that capture your strategy, track your ROI, and onboard new team members in days

We Start with Strategy, Not Software.

Most agencies sell you a pre-configured package and expect you to fit into their box. At Umgum, we do the opposite.

We begin every partnership with a deep dive into your existing processes, team structure, and business goals.

We build your AI and automation architecture from the ground up to ensure it solves your specific bottlenecks.


Our work

Past projects range from FMCG brand strategy, digital campaigns for one of Australia’s longest-running music festivals, validation research for startups, as well as public relations for national brands.

Our AI & Automation Services

1. Automated Knowledge Bases

Stop losing insights in Slack threads and buried spreadsheets. We help you build a centralised, AI-powered knowledge base that serves as the “single source of truth” for your marketing strategy.

Ongoing ROI Tracking: Automatically capture and visualise the performance of every campaign.

Seamless Onboarding: Use automated documentation to get new team members up to speed in days, not months.

2. Bespoke Strategy Creation

AI is only as good as the strategy behind it. We work with your team of three or more to integrate AI into your long-term planning, ensuring your automation supports your brand’s unique voice and market positioning.

3. Implementation & Integration

Building the tool is only half the battle. We handle the technical implementation and integration with your existing CRM and marketing stack, ensuring a “no-friction” transition for your in-house staff.

Data-driven brand intelligence you can trust.

With proven results including 40% increases in sales and $1.3M in startup revenue for our clients, Umgum brings the same data-driven approach to AI automation that we’ve applied to brand growth, customer experience, and strategic marketing for years.

Our customer-focused process includes:

1. Deep Dive Discovery

We don’t start with software—we start with understanding. We dive deep into your business model, team structure, current tools, pain points, and strategic goals. This isn’t a 30-minute call; it’s a comprehensive exploration of how your team operates.

2. Custom Strategy Development

Based on our discovery, we create a bespoke automation strategy tailored to your specific needs. We identify which processes to automate, how to structure your knowledge base, and what success metrics matter most to you.

3. Intelligent Implementation

We build and integrate your custom AI system, working alongside your team to ensure seamless adoption. This isn’t a “set it and forget it” approach—we refine and optimise as we go.

4. Ongoing Optimisation

Your business evolves, and your automation should too. We provide ongoing support, training, and optimisation to ensure your system continues delivering value as your team grows.