Umgum helped MSHS and Pacific Power Group with market research for their rebrand. The project included a competitor analysis and social media analysis.

MSHS specializes in power generation and distribution solutions for all types of prime movers (diesel, gas, and dual-fuel engines; steam, gas, and hydro turbines; as well as solar, battery, and other micro-grid solutions). Pacific Power Group is a leading sales and service provider for Volvo Penta, Yanmar, and mtu Solutions for marine and power generation applications, and new and remanufactured engines.