Umgum helped Bauer Media with market research, brand strategy, and content creation for a suite of magazines in the outdoor and recreation segment. We turned a small niche magazine brand from a quarterly magazine selling 5,000 copies to a bi-monthly and finally monthly magazine selling over 15,000 copies (2008- 2012) each month. The success resulted from creating a product that customers needed and wanted.

Bauer Media Group manages a portfolio of over 600 magazines, over 400 digital products and 50 radio and TV stations worldwide.