Umgum helped the Woodford Folk Festival with a new suite of websites to boost customer experience and ticket sales. Three new sites were built for the main festival, The Planting and an e-commerce site. CMS included WordPress and Shopify. The new sites boosted ticket sales by over 40%.

The Woodford Folk Festival is held annually over six days and six nights from Dec 27th through to January 1st. More than 2,000 local, national and international, artists, musicians and presenters put on over 438 acts to an audience of an estimated 132,000 people. The festival begins each year with the iconic Opening Ceremony and closes with the spectacular showcase, the Fire Event, on New Year’s Day. It is the largest gathering of artists and musicians in Australia.